Simple web analytics, complex internal systems
I have spent days and days trying to get a tweak for Google Analytics tracking on our website. Not complicated at all on paper.
The delays come from a difficulty that I think is often overlooked by most analytics ‘guides’ – the difficulty of the individual website complexities; the difficulty of code changes across multiple dev [...]
Posted at 6:02 pm on February 6, 2009 | leave a comment | Filed Under: web analytics | Tagged: analytics, development, web analytics | read on
The power of fundraising comes from sharing authentic stories
My take-away from our team offsite yesterday was that the most powerful tool in fundraising is telling authentic stories.
Emily Thackary an ambassador for the Cystic Fibrosis Trust came to tell us how she has, and is, battling this heartbreaking heriditary disease. You can read her amazing story yourself, but what was clear to me is that [...]
Posted at 9:13 am on October 9, 2008 | leave a comment | Filed Under: fundraising | Tagged: communication, fundraising, linkedin, non-profit, stories, technology | read on
